Bamboozled SEO Case Study
Bamboozled came to Niris as their website had been on the net for some time, yet pages didn't seemed to be indexed correctly and only their main index page was discovered when searching for bamboo furniture (although that was ranked highly).
Investigation of the site found that the original designer used frames in constructing the site. This is a bad move as far as search engines are concerned as multiple pages appear to viewers, but appear as only one to the search engines leading to confusion.
Niris 'flattened' the site into distinct pages, so it was easier for search engines to index the site, meta tags were also populated with terms related to each page
Results
| Term | Google UK- | Google- | Yahoo UK- | Yahoo- | MSN |
| Bamboo furniture | 1 | 16 | 6 | 61 | 1 |
| Bamboo coffee tables | 1 | 3 | 1 | 1 | 1 |
| Bamboo loungers | 1 | 1 | 1 | 1 | 1 |
| Bamboo facts | 2 | 3 | 1 | 4 | 1 |
| Brighton bamboo furniture | 1 | 1 | 1 | 1 | 1 |
| Bamboo sofa | 1 | 19 | 1 | 9 | 1 |
Click on the position to see current standings (correct on 8th May 2007).